Ed Hardy
Sorry Not Sorry
Free shipping over $99 · All sales final · Secure checkout
- Cruelty-free
- Paraben-free
- Pro salon grade
Sorry Not Sorry is a black bronzing dark tanning lotion with a matte finish, combining immediate cosmetic color with DHA that develops darker.
High levels of DHA plus natural and cosmetic bronzers create immediate and prolonged bronzing, while a BB Cream base primes, mattifies and perfects for an airbrushed result. MelanoBronze stimulates melanin for deeper color, and avocado, aloe vera and cucumber extracts, plus hemp seed, macadamia and almond oils, calm and condition skin.
- Black DHA bronzer: immediate cosmetic color plus DHA that develops darker
- BB Cream base for a matte, airbrushed, imperfection-perfecting finish
- MelanoBronze to stimulate melanin for longer-lasting color
- Avocado, aloe vera and cucumber extracts to soothe and de-puff
- Tattoo and color-fade protection; Starfruit and Aloe fragrance
Shipping
Free shipping on orders over $99. Orders ship within 1–2 business days. Standard delivery 3–5 business days. Expedited at checkout.
Our guarantee
Everything we sell is a personal-care product, so we can't take it back once it ships — but you're never stuck with a bad order. Arrived damaged, wrong, or missing? We'll replace it free. Not sure before you buy? Email support@goldencoastbeauty.com and we'll help you pick.
How to use
- Prep the night before — exfoliate and shave so the tan sets evenly.
- Apply with a mitt in long, even strokes. Blend at wrists, ankles, knees, elbows.
- Let develop 6–8 hours. Rinse warm water, no soap. Moisturize daily to extend wear.





