New 2026

About this collection

The latest tanning and beauty releases for 2026. New 2026 collects the latest tanning releases added to the catalog this year, drawn mainly from Devoted Creations with new arrivals from Ed Hardy. The lineup leans toward bronzers and dark tanners, formulas that use DHA and natural or cosmetic bronzers to build deep, developing color, with newer names such as Black Obsession, Metaphoria, Moonrise, Fortune and Bel-Air Bronzed alongside Ed Hardy's Made In Miami and Coconut Kisses Natural Glow. Bronzer-free intensifiers are here too, including White 2 Bronze Wave, Prismatica and Solar Saturation, which deepen your own natural tan across UV and light-based sessions without adding color that can transfer or wash off. A pair of new moisturizers, Pacific Pearl and Nantucket Nectar, extend and condition your color, and HIM Jet brings the men's line into the new season. To choose from the newest formulas, start with the finish you want: a bronzer for immediate, buildable color, an intensifier to accelerate and deepen your own tan, or a moisturizer to hold your results longer. This collection is the place to see what is new before it filters into the wider category pages.