HIM

About this collection

Tanning and grooming products designed for men. HIM is Devoted Creations' tanning and body-care range formulated for men, and this collection brings the full line together. It spans three kinds of product. DHA bronzers such as HIM Billionaire, HIM Jet and HIM Atlantic build deep, dark color, several using blue-hued, anti-orange tones for a natural brown rather than an orange cast, while HIM Energy delivers dark color from natural and cosmetic bronzers without DHA. Bronzer-free intensifiers, HIM Fit and HIM Surf, skip added color entirely and use accelerators to push your own natural tan, in lightweight, fast-absorbing, cooling formulas aimed at reducing residue and sweating during a session. HIM Hydrate, a daily moisturizer built for men, rounds out the routine by hydrating skin, helping extend color and conditioning tattooed areas. The formulas favor quick absorption and a non-greasy finish, with oil-absorbing and energizing ingredients like caffeine and guarana appearing across the bronzers. To choose, decide whether you want visible color now, in which case reach for a HIM bronzer, or a deeper version of your own tan with nothing to transfer, in which case choose an intensifier, then add HIM Hydrate to keep skin conditioned between sessions.